Instagram Girl Power Campaign
Client
Instagram
Role
Illustrator & Creative Partner
A Social media animation campaign by Instagram, in collaboration with artist Sravya Attaluri. The aim of the video was to help young women and girls across South East Asia understand the tools they can use to control their Instagram experience and tackle bullying and harassment. Launched in March 2021, the campaign was well received and shared by major media outlets and partners such as Adam Mosseri, Cosmopolitan Korea, Plan International Korea, WeTheYoung India, ChildLine India and Facebook Hong Kong.