The Woman's Company, together with Facebook Creative Shop and Play Communications, has launched 'The Compassionate Pad,' the world's first pad designed for women suffering from pregnancy loss.

In tandem, the pad also provides access to a messaging Bot - 'TENDER.' Tender, a compassionate, virtual friend, connects women experiencing this inexplicable loss (and the people supporting her) to a qualified panel of specialists like gynecologists, counsellors, doulas, fitness and nutrition professionals to get expert guidance and support.

The creative assets designed for this project include custom font design in English and Hindi, illustrations, key visuals, storyboards, and marketing materials.

This project was an honoree of Fast Company’s 2022 Innovation by Design Awards and won a gold award for best digital innovation at the Indian Digital Marketing Awards.

Featured in:

Business Standard, Vogue India, The Sunday Guardian and more.