Honor 20 series Capture Wonder Campaign

Client
Honor

Agency
BCW Global

Role
Senior Designer

Key visuals, storyboarding and marketing assets for the Honor 20 series Capture Wonder campaign.

The key visual design for the Capture Vision campaign was created to promote Honor’s new AI-powered app with EYEcoming, allowing visually-impaired people to read and text more easily.

For the series promotion, we created a video highlighting the design inspiration with the Chief Design Officer. The video aimed to highlight the brand values, product features, and vision through a combination of 3D mockups, lifestyle shots and interview scenes.

The role included conceptualizing the 3D mock-ups, storyboarding, and collaborating with the external production company for execution. Software used included Adobe Photoshop and Adobe Illustrator.

Key Frame Design

Storyboarding

Key Visuals and Marketing Materials

Capture Vision Campaign Key Visual

Infographic highlighting the various camera features and specifications for the Honor 20 series

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